Untamed started with a word.

In 2018, untamed was founder Sheridan Labbé's word of the year.

At 24, she was entering her first real wave of womanhood, surrounded by women of different ages and seasons and fascinated by their confidence, sensuality, and freedom.

At the same time, she was asking questions of her own.

What does it mean to be a woman on your own terms?

How do you show up in love without abandoning yourself?

What does sensuality look like when it isn't being performed for someone else?

There weren't many spaces answering those questions, especially for women of color. Sex, femininity, lingerie, and intimacy were so often presented through the male gaze, centered around how women could please someone else rather than how we might discover pleasure, intimacy, and connection within ourselves.

Sheridan wanted something different.

And so, Untamed was born.

The original idea wasn't actually to create a brand. Sheridan imagined a website highlighting women-owned brands doing interesting work around sensuality and sex. Eventually, she realized she had something of her own to say.

Untamed Lingerie was born.

And Houston showed up.

Untamed became known for body- and size-inclusive lingerie, but it didn't take long to realize the lingerie was only the beginning.

Our earliest Untamed Nights brought people together for conversations about sex and intimacy, adult game nights, naughty bingo, and experiences designed to make talking about the things we're usually taught to whisper about feel a little more normal. A little safer. And a lot more fun.

By 2019, we knew we weren't just selling lingerie. We were creating rooms.

Rooms where people could talk differently. Rooms where women could explore sensuality without performing it. Rooms where singles could skip the surface-level questions. Rooms where pleasure, bodies, desire, relationships, and autonomy could be talked about openly.

Over the years, those rooms have taken a lot of different forms.

Lingerie parties. Erotic dinner parties. Aerial yoga. Speed dating. Sexual wellness conversations. Photography. Poetry. Movement. Workshops. Game nights. Intimate conversations.

Sometimes sexy. Sometimes soft. Sometimes vulnerable. Sometimes a little wild.

Always Untamed.

Untamed has never really been about lingerie. Or events. Or conversation cards.

It's been about what happens when people are given permission to show up differently.

To get curious. To tell the truth. To explore desire. To reconnect with their bodies. To ask the question they normally wouldn't ask. To make the first move. To take up space. To be witnessed. To be soft and audacious and complicated and still becoming.

Today, Untamed creates intimate experiences and provocative conversations designed to bring people closer to themselves and each other.

Sometimes we create the room. Sometimes you bring the experience home. And sometimes we step into your room and create something together.

Come to ours. Take it home. Bring us to yours.